Black SheepJiu Jitsu

Working around an existing logo, Black Sheep Jiu Jitsu needed a brand system, marketing site, and billing platform to replace paper sign-ups and manual billing. Built on Framer and Outseta, it's live at blacksheepjiujitsu.com and now runs every part of the business, programs, camps, billing. As designer and engineer, I built the whole system solo, without breaking what already worked.

What changed.

  • 100%

    Manual back-office work eliminated — card-by-hand entry, paper rosters, ledger reconciliation. Coaches coach again.

  • Self-serve

    Signup live for individuals, families, and summer camp — no human on the other end.

  • 32

    Kids self-enrolled in summer camp's first online season — phone-call coordination became a tracked revenue line.

  • Zero

    Billing interruptions during the migration.

New Black Sheep Framer site — "What is Black Sheep?" / "Why Jiu Jitsu?" body copy alongside an on-mat photograph of a coach demonstrating a technique. Sidebar nav with Academy overview, Instructors, Programs, Schedule, FAQs, Location.
Black Sheep schedule page — weekly class grid for Monday/Wednesday, Tuesday/Thursday, Friday, and Saturday/Sunday with class times and types, plus a Frequently Asked Questions section.
Black Sheep programs page — Adults section with Fundamentals, Intermediate, and Advanced curriculum detail (duration, class breakdown, instructors), and a Kids section with age-banded programs.
Black Sheep academy overview page — "What is Black Sheep?" and "Why Jiu Jitsu?" body copy alongside an on-mat photograph.
Black Sheep Summer Camp 2026 page — coach bio, camp details, dates, pricing, ages, and self-serve sign-up.
Black Sheep memberships page — All Access single membership plus 2/3/4-member family tiers.
Black Sheep free trial sign-up — "What's included in your trial" with first name, last name, email, and a single primary CTA.